Thursday, 11 February 2021

Let's talk This Is Me: A Memoir by Mrs Hinch

 Hey lovelies, welcome back! 

The first time I heard the name "Mrs Hinch" was back in November 2019, when my best friend showed me the new books she'd just bought. "OMG, you've not heard of Mrs Hinch?! She's like huge on Instagram!" was her response to my dumbfounded look at these books she'd just produced. "Oh yeah, I've seen her name floating around" I lied while quickly looking her up on my phone. "She's revolutionised cleaning, Kel" were my bff's final words on the matter as we headed out. Intrigued, I started following her and quickly got swept up in the "hinching" madness (get it, swept up… 😉).  

Now, I wouldn't go as far as to say she's revolutionised cleaning, but she has introduced us to products that make it a doddle and has opened a new avenue to bond with people over – we all have to do the cleaning, but who’d have thought we’d be chatting Minkys and Zoflora scents like they’re the latest fashion trends! And as far as influencers go, I think she’s a pretty good inspiration, even more so since reading her memoir, This Is Me.


Ironically, me and the bff both bought each other this for Christmas and decided we’d do a read-a-long together in January… Yeh, that didn’t work out quite as planned as I finished it in a day! This is just such a lovely, easy read.

The writing style isn’t as polished as that of professional writers, but she’s not trained in creative writing, nor is she studied English so it wouldn’t be. And, her voice really shines through in every word which more than makes up for it. You can just picture this being one of her Instagram stories. It adds that personalisation and familiarity that you end up getting drawn in like you’re chatting with a friend.

Watching influencers display this perfect life everyday makes it hard to imagine they are anything other than blissfully happy. Soph (Mrs Hinch) talks openly about her struggles with anxiety and body confidence and it breaks down that barrier and reinforces that feeling of familiarity. Combine that with the collection of personal photographs that have been embedded and that personal touch radiates through.

Whether you’re a “hincher” or not, I’d recommend this book. It’s got a homely feel to it that I think we could all use right now.

And on that note, I'm just gonna go give my sink a quick clean. Until next time, lovelies! 

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